All Episodes
Episodes
Episode 22: How to Vet a Factory Without Flying Overseas
You don’t have to hop on a plane to find a great factory partner. In this episode, we walk you through exactly how to vet and verify factories remotely—plus red flags to watch out for and questions to ask before...
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Episode 21: Would You Rather: Product Founder Edition — The Fun Side of Sourcing Scenarios
Viral launch with supply chain delays—or slow and steady growth? Factory ghost mid-order—or redesign your product at the last minute? In this playful episode, we challenge each other with sourcing and founder...
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Episode 20: How to Launch a Product Without Burning Through Cash
Should you invest in inventory—or validate demand first? In this episode, we break down the pros and cons of pre-selling versus producing up front, and how to choose the right approach for your product and audience....
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Episode 19: When to Walk Away from a Product Idea
Not every product idea should make it to market—and that’s not failure, that’s strategy. In this episode, we talk about how to tell when an idea isn’t viable, isn’t aligned with your brand, or isn’t worth your time...
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Episode 18: Speak It Into Reality - Why Saying Your Product Idea Out Loud Changes Everything
Ever had a product idea so exciting… but kept it to yourself out of fear, doubt, or “what ifs”? In this episode, Erin and Jackie share a surprising moment from their recent retreat that reminded them just how powerful...
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Episode 17: Back That Math Up - Margin Math You Need to Know to Be Profitable
Let’s talk profit—because if you’re building a product-based business, you need a lot more than a small markup. In this episode, we break down how to calculate your initial markup (IMU), why a 70–80% margin is key to...
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Episode 16: Why There’s Never Been a Better Time to Launch a Product
If you’ve been thinking about launching your own product brand but wondering if the market is too crowded or the timing isn’t right—this episode is your sign. There has literally never been a better time to start....
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Episode 15: Where in the World? How to Source the Right Product at the Right Price
Did you know that where you source your product is just as important as how you source it? Certain regions of the world specialize in different types of materials, construction techniques, and pricing tiers—and...
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Episode 14: How Long Does It Take to Launch a Product? Understanding Real Product Timelines
If you’ve ever asked yourself, “How long will this take?!” — you are not alone. Product development is a process with many moving parts, and unrealistic expectations are one of the biggest sources of stress for new...
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Episode 13: Get Your Product (Actually) Made with Smarter Sourcing
In this episode, we’re pulling back the curtain on why we built Smarter Sourcing—and why this is the moment for you to finally bring your product to life without the overwhelm. We’ll share the transformational results...
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Episode 12: Plot Twist: When Life Changes Shift Your Path
Let’s be real—business isn’t built in a vacuum. Life happens. Kids, cross-country moves, burnout, breakups, unexpected inspiration... all of it can pull you in a new direction, ready or not. In this episode, we get...
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Episode 11: Let’s Talk Numbers: What It Really Costs to Make a Product
You’ve got an amazing product idea, but how much is it actually going to cost to bring it to life? In this episode, we break down the real costs behind manufacturing—from samples and materials to shipping, duties,...
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